TikTok is introducing a updated setting that permits them to lessen the quantity of AI-made content appearing in their feeds. This move comes as the service revealed that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a full-scale release. This shift coincides with a increase in content created by AI, fueled by recent video-generation tools.
AI Proliferation Online
Recent reports that nearly 10% of the quickest rising channels on a competing service only show content made by AI. A considerable share of this content is considered mass-produced AI material, a label for inferior, bulk-generated content that is frequently nonsensical or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, from digital art to educational videos, and we aim to offer the community the power to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its service identified as made with AI. Collectively, more than 100 mn media items are submitted to the app each day, making clips made by AI a minor part of its complete catalog.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI-generated videos they see by opening the content preference setting in the application and choosing the AI content topic. Additional categories that currently be adjusted under the filter encompass news, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate users to label “realistic” AI-made content, and it prohibits malicious fake videos of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
In addition, the app will now add an “AI-made” tag to content made using its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This measure is intended to stop users from trying to bypass the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for specialists and institutions to create learning resources about ethical AI use. This initiative will assist educational bodies specializing in training computer science.
Moderation Strategy
The platform has supported its safety measures, during discussion over proposals to lay off hundreds of content moderators in the UK. TikTok is set to cut 439 jobs in its trust and safety department in London, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can shield workers by removing the most harmful content before it has to be seen by staff. The platform stated a notable drop in disturbing and violent content seen by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is proving valuable process content quickly.”
